The Digital Revolution was a great leap forward in technology, setting the stage for an overhaul in the way music is conceived, produced and distributed in the modern day. It was a monumental levelling of the playing field that should have greatly stimulated the art and the industry.
Unfortunately, the Digital Revolution was a disruptive event that threatened obsolescence for vast wings of the established music industry and so the establishment fought to maintain its advantage, throwing all its weight behind such practices as streaming, a practice which benefits corporate giants over independent artists. You ever wonder where your Spotify subscription fee goes to, considering artists only get £0.002 per stream? It goes to the major record labels to pay for having their back catalogues on the service. Spotify serves the big 3 record labels at the expense of new and independent artists. This process by which the establishment tries to hold back innovation is called dialectical materialism, it is a pattern that is repeated again and again throughout history.
The world at large has still failed to realise the potential of the Digital Revolution.
But while material progress will be repressed, it cannot be stopped.
Off with their Records advocates business models which should be standard in the modern age. We practice a limited streaming policy, catering specifically to that experience, while advocating the production of 'digibundles', musical works designed for download, taking advantage of all that digital distribution has to offer, including vastly expanded potential for supporting artwork and ways of presenting the music. This is the future, not only for the music industry but many other mediums including film, games and other hitherto unformed artistic expressions.
Off with their Records is based in Norwich, UK, and was conceived in 2016 by Ryan Williamson. Our first digibundle was released on April 17, 2017.